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365 by Whole Foods Marketing Rebrand

Prompt was to identify a current marketing issue facing a consumer product or service company. My group chose to focus on 365 by Whole Foods Market (WFM's new value priced grocery store) and the marketing problems and competition that they might face during their first few months. 

The presentation shown here represents our thought process, research findings (including a survey I designed and conducted), and marketing recommendations. 

Click here for sample commercial:

Password - Class project
(include the space, case sensitive)

Strategy and content created in collaboration with Priya Pappu, Chris Schilder, and Peter Gierlach

Presentation and information graphics design: Bianca Jackson / Commercial design: Chris Schilder and Bianca Jackson / Smart Phone application in commercial design: Priya Pappu